Random observations, teachings and musings of a well trained cubicle superhero.
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Saturday, May 10, 2008
Saul Williams - List of Demands
Artist: Saul Williams
Track: List Of Demands (Reparations) (3:18)
Album: "Saul Williams"
Released: 21 Sep 2004
Why you care now: In catchy Nike video
Why I posted: Hype Machine is slow.
Download from InSound (legal)
Have a listen, then go for a run!
Nike is among America's most controversial companies. While Nike is easily
the biggest sneaker company in the world, their production practices are
questionable to say the least. Nike's latest marketing campaign is Nike Sparq.
Sparq stands for "speed, power, agility, reaction, and quickness". Now how
does a multi-national corporation who has been accused of using child labor
to produce their product gain license to socially conscious poet-turned-rapper
Saul Williams' "List of Demands"? That's an interesting question. The songs
energy makes it a good choice for a such a commercial but the question is how
did Nike get Saul to agree to this.
When Nike used the Beatles' "Revolution" in a commercial it was because
Michael Jackson had outbid McCartney for the rights to the back catalog. The
Beatles came out and chastised Jackson for the decision to license the song
saying "Revolution" was not about selling shoes. Assumably Saul still has some
say in how his music isused, so how did this happen?Not only did Saul
get a good chunk for use of the song but it is sure to also drudge up album
sales for an album that was released 4 years ago. You can never fault a man
for cashing in, but this seems a little hypocritical to me.
With all that said, it's a pretty damn good song.
FROM: http://survivingthegoldenage.blogspot.com/2008/04/music-in-advertising-saul-williams-list.html
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